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ROAR Organic is is introducing Cherry Limeade Plus Powder as a collaborative creation with Peloton Instructor Jess Sims. PHOTO/ROAR ORGANIC
Bethlehem beverage producer launching new products
Stacy Wescoe//February 9, 2024//
Bethlehem‘s ROAR Organic, which makes “Complete Hydration” beverages is partnering with a name well-known in fitness circles to launch its latest product.
The company is introducing Cherry Limeade Plus Powder as a collaborative creation with Peloton Instructor Jess Sims, as well as Blackberry Lemonade
ROAR has unveiled what it described as a vitamin and electrolyte-packed drink mix, made for on-the-go convenience with added immunity-boosting ingredients like additional Vitamin C, Zinc, and Elderberry. The powder mix has just 2g of sugar and 20 calories per single-serve stick.
“Jess has been an invaluable partner for ROAR, playing a pivotal role in our mission to inspire consumers to live boldly and unapologetically through our ‘Drink Out Loud’ ethos,” said Sofia Hexsel, director of marketing at ROAR Organic. “Additionally, the launch of Blackberry Lemonade as our sixth ready-to-drink flavor underscores our ongoing dedication to providing healthy, functional, and delicious alternatives to popular yet unhealthy drinks.”
