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Crayola and Kohl’s partner on holiday merchandise collection
Paula Wolf//September 26, 2023//
Easton-based Crayola LLC and fashion retailer Kohl’s are teaming up this holiday for the first-time to launch a merchandise collection, Crayola x Kohl’s, available at Kohl’s department stores and on Kohls.com, starting Oct. 2.
Aimed at engaging consumers through color and creativity, the limited-edition line features merchandise across such categories as fashion apparel, accessories, gifts, impulse buys, home décor and more. Highlights include jammies for the whole family, a Jetson scooter and cheerful tabletop décor.
In addition, a release said, the merry home collection will boast extensions of the Crayola Colors of Kindness line, designed to amplify the conversation during this season of color with words of kindness and positive self-talk through scented candles, home décor and fun accessories.
“Crayola’s collaboration with Kohl’s will capture all the joy and excitement in retail this holiday season,” said Warren Schorr, Crayola senior vice president, of business development, global licensing and experiences. “The robust ensemble of merchandise will bring celebrations and traditions to colorful life with unexpected products that will surprise and delight. The Crayola x Kohl’s collection empowers kids and adults alike to express themselves through gift giving in bright colors and kind sentiments—including every shade of happy.”
The business also recently announced a collaboration with a florist – through Crayola Flowers – to raise money for charity.
Crayola LLC has its roots in the first box of Crayola Crayons sold in 1903. The company today is a subsidiary of Hallmark Cards Inc.
Paula Wolf is a freelance writer
