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Richard Wuerthele

LVB Staff//March 25, 2024

Richard Wuerthele

LVB Staff//March 25, 2024//

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Richard Wuerthele

President and CEO

Crayola

Rich Wuerthele is responsible for all aspects of Crayola’s global business, providing strategic direction and vision for the company and brand. He is passionate about fulfilling the Crayola brand mission of helping parents and educators raise creatively-alive children.

He has served in his current position for four years.

His most significant professional achievement in 2023? Crayola’s fourth record breaking year in a row!