Sign In
Upcoming Event
Free Newsletter
Agriculture Secretary Russell Redding announced a relaunch of the Fresh Food Financing Initiative. PHOTO/PACAST
Montgomery County brewery gains marketing grant
Ed Gruver//October 7, 2024//
Montgomery County’s Double Eagle Malt LLC is among nine research and marketing grant recipients announced by Agriculture Secretary Russell Redding.
The research and marketing grants total $516,894 and are aimed at boosting sales, production, and quality of Pennsylvania craft beer and malt beverages.
“Over the past decade, Pennsylvania has grown from 88 craft breweries to 530,” Redding said in a statement. “Pennsylvania’s craft breweries feature not only local flavors, and the imagination and craftsmanship of expert brewmasters, but unique opportunities to experience local culture across our beautiful state.
“That small-business ingenuity and vision is why we are a national leader, and why the Shapiro Administration is investing in keeping Pennsylvania agriculture at the top,” added Redding.
Double Eagle Malt, LLC is receiving $95,352 for an agricultural marketing research campaign for Pennsylvania malt and brewed beverages. The research focuses on consumer and brewer perceptions of local ingredients in Pennsylvania brewed beverages. Per a release, the study seeks to answer questions concerning whether consumers care about the ingredients in their beer and whether they would be willing to pay more for beer brewed with locally grown grain.
The PA Department of Agriculture’s Malt and Brewed Beverage Board selected the projects for funding through the PA Liquor Control Board.
Pennsylvania ranks second in the U.S. in the economic impact generated by its craft breweries at $5.474 billion in 2023. Producing 3,132,799 barrels a year, Pennsylvania also ranks second nationally in volume, and third in the number of craft breweries, with 530.
Since taking office, the Shapiro Administration has secured more than $2 billion in private sector investments.
