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Keith Muir
GLVADA renames scholarship fund after late board member
Stacy Wescoe//July 30, 2026//
The Greater Lehigh Valley Auto Dealers Association, a coalition of 44 new-car dealers with 75 franchises, announced recently that it is renaming its longstanding student scholarship program to the Keith Muir Scholarship Fund, honoring the life, leadership, and lasting contributions of Immediate Past President Keith Muir. Muir passed away earlier this month.
As vice president of Star GMC for more than a decade, GLVADA board member and chair of the 2024 Lehigh Valley Auto Show, the organization said Muir played a pivotal role in advancing GLVADA’s mission and strengthening the region’s automotive community.
Renaming the scholarship fund ensures his commitment to workforce development, technical education, and community service will continue to inspire future generations, the association said in a release.
In addition to renaming the scholarship program, the GLVADA Board of Directors has approved a memorial donation to the Tunnel to Towers Foundation, a nationally recognized nonprofit organization that honors the sacrifice of America’s first responders, military members, and Gold Star families by providing mortgage-free homes, housing assistance and veteran support programs.
“Keith understood that our responsibility extends far beyond selling vehicles,” said Dan Moyer, executive director of GLVADA. “He believed in giving back, supporting our communities and investing in young people who represent the future of our industry. Renaming our scholarship program in Keith’s honor ensures his commitment to future generations will continue for years to come. That commitment is reflected not only in the Keith Muir Scholarship Fund, but in the many educational and charitable initiatives our association proudly supports throughout the year.”
Applications for the Keith Muir Scholarship Fund are now available. Students pursuing careers in Auto Mechanics or Auto Body & Paint are encouraged to apply at lehighvalleyautoshow.org/keithmuirscholarshipfund.
